Article: Should Your Interns Manage Your Twitter Account?

Do you really want to have an intern running your company’s Twitter account? Image Credit: CBS InteractiveThat’s the question I address in a new post up on BNET. In addition to weighing the pros and cons of Twit-erns, I give tips on how to best utilize your Twitter account — regardless of who is at its helm. Here’s the article lead:

Would you let a 21-year-old intern work the phones without training? Then why would you let one manage your company’s Twitter account, where they have direct contact with loads of extremely vocal customers?

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Speaking of people that probably shouldn’t be on Twitter — you can now follow the Tyler the Tech Guy Twitter account. Check it out here:

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